The mass media form our view of reality. The role of media outlets and journalists as a professional community that mediates and structures reality, is decisive. The media frame an event and then determine the way the public will relate to it: important and interesting or not relevant as a news item.

Ron Schleifer, senior lecturer at Ariel University specializing in psychological warfare.

Dr Judith Yehezkelly, senior Israeli journalist who specializes in political communicastion.